Q&As

For those made nervous by a constant stream of consumer data breach reports and their impact on direct marketing, the San Francisco Chronicle recently reported on one victim who quite literally took her identity back from the woman who stole it. And there’s a lesson in this particular data theft, one that might hearten marketers.

Pier 1 Imports Inc. posted a net loss of $56.8 million for the first quarter, compared to a net loss of $23.2 million in the prior year

AeroGrow International Inc., an online agricultural marketer, has unveiled its first print catalog and mailed more than 50,000 copies to its house file.

R.R. Donnelley & Sons Co. has unified its printing and related services offerings under the single RR Donnelley brand, absorbing Moore Wallace, Moore Canada, Moore Response Marketing, OfficeTiger and the company’s network of North American commercial printing under the Donnelley name.

Gap is expanding its Product RED line of cause-related products with kids’ clothing.

General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.

Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs.

Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.

Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week.