Q&As

DRTV and Internet marketer Dynamic Response Group Inc. (DRG) has begun trading shares on the OTC Bulletin Board.

Sawtooth Group has launched Sawtooth Health, a new division to focus on marketing for hospitals, medical centers and other healthcare systems.

Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It’s Comcast’s second call center in the state and will create more than 200 jobs.

The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.

Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.

Catalog or magazine? The cover of the spring edition of Melton International Tackle 2007 crosses back and forth, featuring eye-catching graphics and cut lines. But don

Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.

ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.

Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover

Many marketers traditionally have looked to expand their universe by tapping into new data sources. But thanks to new improvements in technology – and the skills of the people who use it – adding new sources of data now relies less on emotions and “gut feel” and more on fact-based, systematic approaches that can be tested prior to implementation to yield the best results.