Q&As

It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners.

The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.

Call it the rise and fall of an old media at the helm of new. Call it a sign that we have truly entered Web 2.0. Call it what you will, but the end of one reign and the beginning of a new took place on June 18th, 2007. That’s when Yahoo…

After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche

After 10 years in the corporate world, Michael Chick wanted out. He and his wife Susan put their heads together and decided to go into business for themselves, launching eggheadkids.com, a Web site offering toys to help children develop their brains while they’re having fun.

Like everyone else, I can remember at an early age my parents telling me, “Never forget to look both ways before crossing the street.” Later on I listened as my eighth-grade teacher, Sister Mary Coleman, counseled us boys to, “Never forget that a gentleman always gets the door for a lady.”

San Jose, CA-based eOn Communications Corp. has unveiled Business Connect, a VoIP phone service designed for small businesses. The service allows users, regardless of location, to be part of a virtual telephone system that includes voice mail and auto attendants.

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Peter A. Johnson has a challenge for the entire direct marketing industry, or at least those that haven’t read about the DMA’s new consumer study. Name the factor most often cited by consumers regarding why they don’t respond to direct marketing solicitations. Take two guesses. Take three.

The New Jersey Senate yesterday approved a bill its sponsors claim expands the federal Can-Spam Act.

Dubbed the New Jersey Can Spam Act, or S-1129, the bill would establish criminal and civil penalties for activities typically involved in spamming.