Q&As
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Agencies
Canada High Court Upholds Tobacco DM Advertising
The Supreme Court of Canada has upheld a decade-old federal law setting strict limits on advertising by tobacco companies but does allow advertising through direct mail, according to wire service reports.
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Agencies
Starbucks to Promote Climate Change Flick
Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.
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Agencies
Friendly’s Kicks Off Consumer-Generated Contest
Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.
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Agencies
Wal-Mart Taps NPD Group for Consumer Data
Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games
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Agencies
Meet the Broker: Tiffany Linn
Today we meet Tiffany Linn, a list broker for eight years at Carney Direct Marketing in Irvine, CA. Her brokerage clients include the American Heart Association, Pacific Press Publishing Association and Random House Inc.
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Agencies
Netflix Settles Patent Dispute With Blockbuster
Netflix Inc., the mail order video and DVD rental firm, has settled its patent infringement lawsuit with video rental chain Blockbuster Inc., according to a Securities and Exchange Commission filing Wednesday.
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Agencies
Contestants Angry Over Early Posting of Malibu Rum Video Winner
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.
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Agencies
Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.
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Agencies
Krystal Pushes MilkQuake, Via Coupons, Social Networking Site
Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.
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Agencies
Zoned for Service: Customer Care Drives Autozone’s Marketing Rally
Autozone Inc. is using a new customer-centric parts look-up system to drive in-store sales, which it plans to soon extend to its Web site.