Q&As

(Direct) For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million customers.
Six to eight times a year, Nissan and Infiniti dealers send customers self-mailers and other packages urging them to visit dealers for inspections, tune-ups and other basic maintenance work, says Doug Thompson, president of The Marketing Store, Nissan’s Toronto-based agency.

For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.

If advertisements within a certain sector of automobile sales are any indication, someone has added an eighth word to George Carlin’s list of the seven one can’t say on network television.

Ad network Jumpstart Automotive Media has joined the EyeWonder Select Publishing Program, which helps media buyers and planners to incorporate rich media into their ad buys.

Not too long ago we wrote about one of my personal favorites, web based instant messaging company Meebo. I have used the product since I first read a story of how it caught on in an unlikely place, with our troops…

Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”

While the overall advertising market was weak in 2006, and should remain so in 2007, direct marketing showed strength as marketers turned to online and other forms of measurable advertising, according to UniversalMcCann’s senior VP and director of forecasting Robert J. Coen.

InfoUSA has acquired expresscopy.com, an on-demand printing firm based in Portland, OR. Terms of the acquisition were not disclosed.

Rockler Woodworking and Hardware Inc. has launched its first loyalty program.

Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.