Q&As

Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

At the recent ERI eXchange conference in Boston, Best Buy International CEO Bob Willett spoke about the Minneapolis retailer’s customer-centric transformation.

My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.

But how do you make sure that your staff fully supports your objectives?

There’s one way.

Incentives.

On the one hand, consumers want control over the media messages they receive. On the other, advertisers demand accountability for their investments.

How do you serve those two needs?

One way is to create a centralized hub for your integrated campaign: A microsite with a unique and easy-to-remember URL.

Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

InfoUSA has acquired Guideline Inc., a market research firm, for $41.6 million.

MSC Industrial Direct Co. Inc. posted net income of $45.8 million for the third quarter, a 23.6% gain over net income of $37 million in the prior year.