Q&As

Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.

Yes, most database marketers still rely on revenue and income to determine return on investment. But a growing number are measuring brand equity, especially those that sell to businesses, according to Direct’s 2007 database marketing practices survey

While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.

You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275

InfoUSA has acquired Guideline Inc., a market research firm, for $41.6 million.

MSC Industrial Direct Co. Inc. posted net income of $45.8 million for the third quarter, a 23.6% gain over net income of $37 million in the prior year.