Q&As

So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.

You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

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Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late ’70s/early ’80s punk know him as the lead singer of the band Tuff Darts.

Renewable and Sustainable Energy Companies Some 133,626 energy industry firms are listed. Separate segments are available for postal, e-mail and telemarketing

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.

Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.

It’s not easy being a marketer these days.

For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

My jaded heart recently skipped a beat when a truly cheesy self-mailer showed up in my mailbox. If there’s no column next month, folks, it’s because I’ve retired and am living off my investment in…uranium stocks.

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.