Q&As

With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.

You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.

Renewable and Sustainable Energy Companies Some 133,626 energy industry firms are listed. Separate segments are available for postal, e-mail and telemarketing

Once upon a time, brand lived here and direct lived there waaayyyy over there. Today, they’re roommates. Many brand advertisers have begun incorporating

We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.

A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.

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