Q&As

Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.

Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late ’70s/early ’80s punk know him as the lead singer of the band Tuff Darts.

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out

It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.

It’s not easy being a marketer these days.

For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

My jaded heart recently skipped a beat when a truly cheesy self-mailer showed up in my mailbox. If there’s no column next month, folks, it’s because I’ve retired and am living off my investment in…uranium stocks.

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.