Q&As

Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.

Renewable and Sustainable Energy Companies Some 133,626 energy industry firms are listed. Separate segments are available for postal, e-mail and telemarketing

Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.

But how do you make sure that your staff fully supports your objectives?

There’s one way.

Incentives.

On the one hand, consumers want control over the media messages they receive. On the other, advertisers demand accountability for their investments.

How do you serve those two needs?

One way is to create a centralized hub for your integrated campaign: A microsite with a unique and easy-to-remember URL.

My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out