Q&As

On the heels of winning a $330,000 decision in a highly publicized defamation suit against anti-spammer Mark Mumma, vacation marketer Omega Worldwide Travel’s lawyers said they are seriously considering suing the self-proclaimed tireless litigator again.

Direct marketing of illegal fireworks has been growing at an alarming rate, according to New York Secretary of State Lorraine Cortes-Vazquez. It’s done mostly with direct mail flyers and via Internet sales.

A federal jury awards $1.5 million to the Casual male Retail Group, ruling that a former business partner stole trade secrets and customer data to benefit a competitor.

The Talbots Inc. has appointed Liz Claiborne Inc. president Trudy Sullivan as the new chief executive officer for the company, which owns the Talbots and J.Jill apparel brands.

The Sharper Image and real estate mogul Donald Trump have teamed up to sell “The World’s Greatest Steaks” via the marketer’s June catalog. And yes, there are plenty of robotic massage chairs and air purifiers found in the 76-page book as well. A piece from the Coalition to Salute America’s Heroes rather boldly displays a dollar incentive as part of a fundraising effort that features an ask ladder of $50/$100/$250/$500/$1,000/$2,500/other. And The Ultimate Office Organize Now’s catalog highlights a system that keeps frequently referenced material at one’s fingertips, along with a host of other items geared toward using space effectively.

Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to “The Simpsons Movie.”

Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.”

Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second