Q&As
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Agencies
NeutraHealth Enters DM With Health Products Acquisition
NeutraHealth plc, a U.K.-based health supplements marketer, has acquired of Health Products for Life Ltd. (www.healthproductsforlife.com), an online vitamins and supplements marketer, for about $934,000.
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Agencies
BOG Okays Repositionable Note Test Extension
The U.S. Postal Services Board of Governors voted to extend the deadline of the test of placing repositionable notes (post-its) on he outsides of direct mail pieces until April 3, 2008.
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Agencies
Sprint Puts ‘Who Wants to be a Millionaire’ on Phones
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”
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Agencies
Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.
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Agencies
MasterCard, MLB Team Up for Sweepstakes
MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.
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Agencies
Annual Revenue Up, Loss Down for RedEnvelope
RedEnvelope Inc. generated $121.3 million in revenue during fiscal 2007, up from $113.2 million a year earlier. The San Francisco-based gift marketer cut its net loss from $5.6 million to $3.5 million during the same period. The year ended April 1.
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Agencies
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.
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Agencies
Papa John’s Celebrates Lucky Day with Giveaway
Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.
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Agencies
Shop.com Revives Virtual Shopping Game
Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.
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Agencies
Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million Mailers
Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.