Q&As

J.L. Powell

Diversified Advertising Services, a division of ad conglomerate Omnicom Goup Inc., has acquired direct-response agency Expert Communications Inc.

Both Microsoft and Google have advanced in the regulatory reviews of their respective announced acquisitions — albeit on different shores.

Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.

Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.

As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them. Last month I discussed three of the basic elements (Identify, Communicate, Reward) and this month I’ll tackle the other four.

For more than two years, in the mid-1990s, I served as a Peace Corps volunteer building potable water systems in rural Bolivia. Later, as a marketing professional navigating the waters of information technology and professional services, I often reflected on my Peace Corps experience. I wondered if there might be an opportunity to put my marketing skills to work to not only drive corporate revenues and growth but to also benefit a nonprofit organization dedicated to advancing an important social or environmental cause.

Today we meet Joel Cooper, president of New York brokerage List Strategies Inc. Cooper began his career working with business-to-business files, but over the years he

A Canadian telemarketing do-not-call list moved closer to reality this week as the country’s regulatory authorities put forth rules governing the creation and operation of the list.

The direct marketing community racked up 208 transactions valued at more than $33 billion, including mergers, acquisitions and capital injections, according to investment fir Petsky Prunier LLC.