Q&As
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Agencies
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.
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Agencies
Norwood Switches Rebates for Rewards Program
Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering.
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Agencies
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
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Agencies
Blackhawk Network Launches Gift Card for MLB.Com
Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.
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Agencies
P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year
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Agencies
Shoppers Taking Longer to Convert: ScanAlert
Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.
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Agencies
MDR Purchases Education List Division from MKTG Services
Market Data Retrieval (MDR) has acquired MKTG Education Services for undisclosed terms. The list business acquisition includes all account management, customer service and data assets of this division from MKTG Services.
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Agencies
Chick-fil-A Launches Cow Photo Contest
Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes
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Agencies
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
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Agencies
Negro League Stars to Appear in Chrysler-sponsored Event
Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers