Q&As

Traffix, Inc. posted net income of $765,000 for the second quarter, an increase over net income of $637,000 in the prior year.

Subway is tapping an old-time favorite board game, Scrabble, to bring customers into its restaurants.

Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week.

A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”

Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of merchandise geared toward the coming-of-age Quinceanera celebration enjoyed by young Hispanic women. A cover promotion encourages recipients who recently celebrated their Quinceanera to be featured on an upcoming promotion.

AOL, one of the largest Internet service provide4rs in the U.S., has agreed to make sweeping changes in order to better respond to customer requests for service cancellations and refunds.

Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results.

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle to reach the difficult goal of relevancy.

ACMA plans to intervene in rule and rate making, influence Congress and document the economy strength of the catalog industry, as shown by sales and the number of employees.