Q&As

Sports Unlimited, a small Philadelphia-area sporting goods retailer, has gradually transformed itself from a one location mall merchant to an online business with a more than 10% annual growth rate and about 15,000 hits a day.

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

Ernan Roman Direct Marketing is offering small and mid-sized companies use of the 3-Step Opt-In Marketing Process, a system that helps gather detailed customer self-profiled information. For more information, e-mail ernan@erdm.com

UAL Corp., the parent company of United Airlines, has named Robert Sahadevan managing director of its Mileage Plus program.

Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters.

Audi is launching a national driving tour this month to give consumers in five major markets a chance to do more than kick the tires on a range of its cars.

World Wrestling Entertainment and Gold’s Gym are pumping up WWE’s annual SummerSlam pay-per-view event with an online sweepstakes.

(Direct) Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. Experts, however, say the growing trend is nothing to get confused or worked up about.

ValueClick (www.valueclick.com/) Inc. will acquire MeziMedia Inc., an operator of comparison-shopping Web sites, for $100 million.

The alternative bid period for Acxiom Corp. has passed, and its sale to Silver Lack and ValueAct Capital will go forward pending a shareholder vote, according to the Associated Press.