Q&As

Landmark Communications Inc. has acquired Digital Envoy Inc., a developer of Internet marketing and intelligence systems, for an undisclosed sum.

Sharper Image Corp, posted sales of $28.9 million for June, a 21% decline from $36.4 million last year.

Neiman Marcus Inc. posted revenue of $406 million for the month of June, an 8.8% increase over $373 million in the prior year.

The National Association of Letter Carriers has reached a tentative agreement with the U.S. Postal Service on a five- year contract.

Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog — Avery Print and Mail Center, Brea, CA.

KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings.

J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.

Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.

Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. “That’s my niche.”