Q&As

“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”

Dove is extending its real beauty campaign once again.

Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

New TV show explores how Madison Avenue used to be

When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds.

This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.

A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package

MIXING IT UP Always enjoy Tom Collins’ Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,

As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.

When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists