Q&As

“The word brand is mostly overused,” said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. “To me a brand is an attitude about life that is sufficiently strong for the consumer — that the brand can extend itself from its core product to other products that consumers can self-identify with.”

Dove is extending its real beauty campaign once again.

Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

New TV show explores how Madison Avenue used to be

When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds.

This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.

Been awhile since you’ve chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn’t for you. But the 30-year-old gum brand

Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught