Q&As
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Agencies
Staples Launches Back to School Promo
Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.
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Agencies
XM Radio, Primedia Run Coolest Car Contest
XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize.
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Agencies
Catalogs Drive Online Sales: USPS Survey
Direct mail recipients were nearly twice as likely to purchase from a retail Web site as those who received only an Internet communication, according to a new survey by the U.S. Postal Service.
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Agencies
Cabela’s DM Revenue Rises Nearly 9% in Quarter
Cabela’s Inc. posted net income of $11.3 million for the second quarter, an increase over net income of $8.4 million in the prior year.
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Agencies
Banks Ups Merry to Executive VP
Jos. A. Bank Clothiers Inc has promoted Gary Merry from senior vice president for operations to executive vice president. He will now will head the firm’s store and catalog operations
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Agencies
Best Buy Goes Back to School With YouTube
Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube.
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Agencies
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
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Agencies
Yahoo Touchdown Dance Contest Fuels Football Fantasies
Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.
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Agencies
Geek Squad Seeks Next Big Idea
The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.
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Agencies
Meet the Broker: Donna Mallinson
Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.