Q&As

Merchandiser and credit issuer Ginny

My dear readers, I have failed today.
A column? I have none to offer you.
This week, the follies of DM must stay
Unscathed, though there is ever more to rue.

Direct mail printing and marketing firm Vertis Communications saw its second-quarter losses grow to $19.7 million from $5 in the same period a year ago, largely due to declines in the freestanding ad insert market.

Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year.

McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time.

As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes.

The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/M

McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics.

Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13.

Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows.