Q&As
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Agencies
AT&T Runs Sweeps With Weekly All-America Contest
College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.
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Agencies
Talbots Kids Launches T-Shirt Contest
Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.
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Agencies
Goodlife Recipe Contest Calls for Consumer Pet Videos
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet.
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Agencies
Coors Light Kicks Off New NFL Team Deals
Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.
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Agencies
Core Loyalty: Banking and Shopping
Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.
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Agencies
Loose Cannon: Segmentation by the Stars
Dear readers: As part of my preparations for Direct
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Agencies
Mail Stream: A Report on Incoming Direct Mail
HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift
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Agencies
Craftmatic Settles with Florida AG over Sales Tactics
Craftmatic, maker of electronic adjustable beds, has agreed to pay $100,000 in consumer restitution and alter its sales tactics under a settlement with Florida’s state attorney general, it was announced last week.
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Agencies
Halyard Capital Buys Stake in TenUnited
TenUnited, a marketing agency with around $200 million a year in billings,
has sold a majority share to Halyard Capital, and will be merged early next year with the database agency Direct Impact, according to published reports. -
Agencies
Apparent Plea Deal in Deceptive Telemarketing Case
One of two men accused of deceptive telemarketing and racketeering, has apparently decided to enter a plea agreement.