Q&As

There’s lots of talk about integrated marketing. But let’s chat about integrated customers.

Families with school-age children are expected to spend $563.49 on back-to-school merchandise this year, up 6.9% from last year’s $527.08 average, according to the National Retail Federation’s 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch

It wasn’t long ago that Valueclick announced it had received an inquiry from the FTC over its end user acquisition practices, something that didn’t hurt the company’s stock until they barely missed their second quarter…

Marvel Entertainment has signed a licensing agreement with OnTrack Sports to produce a set of its accu-length expandable junior golf clubs branded with the superhero’s image and logo.

Renee Ryan, an executive in the beauty industry and a dog lover, saw a need she felt others had missed.

In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.

Brokers Worldwide LLC, a provider of international and domestic mail services, has acquired The Mailing House, Inc., a lettershop, printing and fulfillment company.

Harold’s Stores Inc. reported a second-quarter net loss of $4.8 million, compared with a $5 million net loss a year ago. The company’s sales fell from $19.3 million in second-quarter 2006 to $17.5 million during the quarter just ended.

Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.