Q&As
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Agencies
Domino’s Debuts Contest-Created Pizza
Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest.
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Agencies
Latinobaseball.com Teams With Citgo on Hispanic Heritage events
Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo.
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Agencies
Bugs Bunny and Tweety to Appear on Checks
Checks Unlimited has signed a long-term deal with Warner Bros. Consumer Products to put classic cartoons, as well as new characters on personal checks for customers.
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Agencies
HP Recruits Stefani in New $300 Million Printer Campaign
Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.
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Agencies
Transcom WorldWide Acquires NuComm
Transcom WorldWide S.A., a European debt collection and customer relationship management firm, has bought NuComm International, a Canadian provider of contact center systems, for about $85 Million.
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Agencies
Williams-Sonoma Income Falls 27%
Williams-Sonoma Inc. posted net income of $26 million for the second quarter, a 27% drop from net income of $35.6 million in the prior year.
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Agencies
Office Depot Takes Its Marketing Mobile
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.
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Agencies
What’s In A Name? For Macy’s, Perhaps Less Than They Think
This September, retail chain Macy’s will debut several television commercials featuring a variety of notables, including domestic diva Martha Stewart; real estate developer Donald Trump; rap impresario Russell Simmons; chef Emeril Lagasse; and Jessica Simpson, who perennially defines the question “Why are we still paying attention to this woman?”
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Agencies
Card Tricks: Gift Cards Are Big Business for Retailers
Consumers are expected to spend upwards of $90 billion this year on gift cards, up from $76 billion in 2006, forecasts Dan Horne, associate professor of marketing at Providence College in Rhode Island. And by 2008, the category is projected to surpass $100 billion.
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Agencies
From Mail to Mall: Using Catalogs to Drive Retail Traffic
(Multichannnel Merchant) You’ve got a catalog. You’ve got a retail presence. It only makes sense that each should drive the other.