Q&As

Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.

A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Delia’s reported a net loss of $5.1 million for the second quarter, compared to a net loss of $3.1 million in the prior year.

Coldwater Creek Inc. reported net income of $8.7 million for the second quarter, a 27.6% drop from net income of $12 million last year.

Tiffany & Co. posted net earnings of $63.2 million for the second quarter, a 41% increase over $44.7 million in the prior year.

A federal court has banned a group of Miami-based companies and individuals targeting Hispanic consumers with credit card and other offer from telemarketing. The court has also fined them more than $4 million.

Jimmy Dean is about to hit the road to sample its products.