Q&As

4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items

Today we meet Catherine Walli, managing director of Commonwealth Lists, a Fairfax, VA-based list brokerage and management company that specializes in direct mail fundraising.

The Federal Trade Commission has begun seeking comments on whether to retain and/or expand its mail order rule.

Craftmatic of Maryland, a direct marketer of beds, has settled charges with the North Carolina Attorney General over alleged violations of the state’s do not call list.

A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.

Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.

It may not signal a boom. But growth in promotion marketing last year was hardly shabby.

Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That’s up from last year.

Even better, last year’s marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.

Click here for the full report.

Multi-channel marketing services firm Click Tactics Inc. and Intrasight, a relationship marketing company, will merge. The combined entity will use the Click Tactics name.

American Blind & Wallpaper Factory Inc. has been thwarted in its effort to stop Google from letting competitors bid on its trademarks as search terms. On Friday, the two firms settled a 2003 lawsuit which would have tested Google’s right to sell the terms.

Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.