Q&As
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Agencies
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.
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Agencies
Modeling Toward True Optimization
Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.
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Agencies
Suave to Send Moms to the Spa
Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa.
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Agencies
Embassy Suites Launches Do Not Disturb Sign Design Contest
Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest.
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Agencies
Cellfire Plants Trees for Paperless Coupons
Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users.
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Agencies
Loose Cannon: Telemarketing Tales from the Flight Deck
Dear readers: As part of my preparations for Direct
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Agencies
Thermo Fisher Scientific Acquires Davis Inotek Unit
Thermo Fisher Scientific Inc., a scientific instruments firm, has acquired the instrument business of direct marketer Davis Inotek Instruments LLC.
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Agencies
Sharper Image DM Sales Drop 67% in August
Sharper Image Corp. posted sales of $21.9 million for August, a 34% drop from sales of $33.4 million in the prior year.
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Agencies
Jos. A. Banks August DM Sales Rise 1.1%
Jos. A. Bank Clothiers Inc. reported net sales of $33.9 million for August, a 14.5% increase over $29.6 million in the prior year.
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Agencies
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.