Q&As

Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.

Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall.

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.

PAPA JOHN’S: is offering a new option to its gift cards just in time for the start the new college semester

Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18.

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

Chefs debuts a new look for its early fall catalog, featuring free shipping for orders in excess of $99 and morethan260 products. The Lighthouse for the Blind in St. Louis, MO