Q&As
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Agencies
FTC Slams Trudeau with Another Legal Action
The Federal Trade Commission went to court last week, charging that infomercials done by Trudeau misrepresented the contents of his best-selling book, “The Weight Loss Cure They Don’t Want You to Know About.”
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Agencies
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department.
Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees.
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Agencies
Krispy Kreme, Magazine Launch Recipe Contest
Krispy Kreme Doughnuts Inc. is teaming up with Taste of the South magazine to search out new Krispy Kreme dessert recipes for a chance to win a cookware prize pack.
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Agencies
Canon Renews NFL Sponsorship and Photo Contest
Canon USA has extended its sponsorship deal with the National Football League as the league’s official camera through 2010.
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Agencies
Transcontinental Income Rises 13%
Transcontinental posted net income of $27.8 million for the third quarter, a 13% increase over net income of $24.7 million in the prior year.
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Agencies
Software ‘Downloaders’ Settle With FTC
An operation that allegedly downloaded software onto consumers’ computers that spawned pop-up messages demanding instant payment for an expired free trial offer has settled charges with the Federal Trade Commission that it violated federal law.
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Agencies
Alltel Gives Amateur QBs A Pass At $100,000
Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition
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Agencies
Meet the Broker: Ellen Blumenkrantz
Today we meet Ellen Blumenkrantz, vice president of list brokerage, Specialists Marketing Services Inc. She’s one of half a dozen brokers who moved over to Specialists a few months ago when it acquired NRL Direct.
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Agencies
Harry & David Narrows Losses
Harry & David Holdings Inc. posted a net loss of $7.8 million for the fourth quarter, compared to a net loss of $22 million last year.