Q&As

FOLGERS: is offering free samples of its Gourmet Selections coffee by mail.

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

Borders has rolled out a new option to reward its loyalty program members.

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.

Though consumer spending is showing signs of softening, retailers were still able to post modest gains for August, the National Retail Federation announced last week.

Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.

Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor.

What works for package goods won’t necessarily help business-to-business marketers sell. As any B-to-B marketer knows, the two fractions have challenges and goals. Click here for five examples of unique B-to-B buyer mindsets and selling obstacles.

Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.