Q&As
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Agencies
Hospital Gowns to Arrive with TV Guides Promoting Grey’s Anatomy
The producer’s of the hit TV show “Grey’s Anatomy” are reminding viewers to watch the show with an unexpected campaign.
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Agencies
KFC, Taco Bell, Pepsi Team Up on Philadelphia Eagles Sweeps
KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets.
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Agencies
Firm Markets Timepieces With a Message
HourPower markets watches containing a secret chamber for inserting inspirational messages, photographs and the like.
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Agencies
Mobile Service Provides Driving Directions
Unable to find any high tech systems available on the market to assist him in this quest, Desai — who about five years ago headed up Voxify, a developer of speech recognition technology for call centers — decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.
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Agencies
The ‘Marshall Plan’ For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we’re smart we’ll make sure we have our very own “Marshall” plan in effect.
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Agencies
CRM Software Spending to Reach $7.4 Billion in 2007: Gartner
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
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Agencies
Redcats to Purchase United Retail for $199 Million
Redcats Group will acquire United Retail Group Inc., a retailer of large-size women’s apparel.
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Agencies
Sharper Image Fortunes Down; Plans Distribution Center Closing
As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.
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Agencies
Homewood Suites Debuts Winning Contest Billboard Ads
Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square.