Q&As

George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.

Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”

The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.

The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink

The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.

PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.

Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.