Q&As

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.

When Mattel faced a crisis with toys tainted with lead paint last month, it said, “blame China.” But now it appears to have a new scapegoat.

In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.

Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

The potential for message clutter and deception online means that marketing and selling by phone — especially in business-to-business — is enjoying renewed interest.

Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero …

Cartoon Network has hired William Blair as vice president of Cartoon Network ad sales promotions and marketing

Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.

When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.

Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.