Q&As
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Agencies
Newspapers Spend Nearly $1 Billion on Mail: NAA
Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.
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Agencies
FTC Targets ‘Fundraising’ Telemarketer
The Federal Trade Commission is seeking civil penalties against a New Jersey-based telemarketer that allegedly made misrepresentations to consumers when fundraising for police, firefighter, and other nonprofit organizations, in violation of a 1998 stipulated order and the Commission’s Telemarketing Sales Rule (TSR).
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Agencies
USPS Widens Addressing Technology Options
The U.S. Postal Service has broadened the use of Intelligent Mail technology for Address Change Service mailers.
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Agencies
Live from the In-Store Marketing Expo: Home Depot
The Home Depot is making changes.
The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.
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Agencies
Live from the In-Store Marketing Institute: Digital Media as In-Store Experience
Digital Media is adding a fresh dimension to the in-store experience.
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Agencies
Jones Soda Launches Seattle Seahawks-Branded Flavors
Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.
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Agencies
Meet the Broker: Liz Richardson
Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.
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Agencies
USPS Posts $5.4 B Loss; Governors Undecided on Rate Hike
The U.S. Postal Services reported a net loss of $5.4 billion for fiscal 2007 on revenue of $75 billion and expenses of $80.4 billion.
The USPS attributed these results to one-time costs associated with the Postal Accountability and Enhancement (postal reform) Act, which was signed into law last December.
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Agencies
Neiman Marcus Narrows Losses
Neiman Marcus Inc. posted a net loss of $15.9 million for the fourth quarter, compared to a net loss of $42 million last year.
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Agencies
Live from the In-Store Marketing Expo: Cabco Introduces Mi-Kart
Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.