Q&As

(Promo) Boru Vodka is embracing an American tradition in linking live music and spirits.

The Irish brand launched in the U.S. earlier this year. Boru’s Web-based contest seeks to find the country’s “most authentic and passionate bar band.”

Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser.

The Scotch whisky maker recently launched a branded online channel, This is the Life, hosted by MSN.com. But Chivas is spending only a few million dollars compared to the $30 million lavished on Bud.TV.

My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn’t generated many additional buys – but has created a lot of good will.

Anyone with a fresh box of Crayolas and susceptibility to compulsive doodling owes a huge debt of gratitude to Ketel One. The vodka marketer has been generously donating white space in magazine and newspaper ads to frustrated Picassos for several years.

Miller Lite will be the exclusive malt beverage sponsor of next year’s Harley-Davidson 105th Anniversary Celebration. The beer will also run a national summer promotion highlighting the Harley-Davidson affiliation.

Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.

After trying an initial local print campaign that proved too costly, GourmetStation.com is using a completely online strategy to market its fancy dinners.

Viator

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

At the comment deadline, the Direct Marketing Association called on the Postal Regulatory Commission to design a new system for determining how postage rates will be determined under the reform law that passed last December.