Q&As

In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.

The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.

Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China.

(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.

Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

Toys R Us is opening a temporary location in New York City targeting holiday shoppers

One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.

nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple

Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of