Q&As

It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.

NEW LISTS Louisiana Cookin’ Kreidet Enterprises Ltd. is offering this magazine’s list of 12,000 active subscribers. Readers’ average yearly household

An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.

Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective

DYSON MAKEOVER I’m amazed Tom Collins’ piece on the Dyson Stowaway ad (The Makeover Maven, August) was actually published. I fear he may have damaged

Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down