Q&As

OK, we know it’s a stereotype: Hispanics are loyal to their families.

But not all are loyal to brands

I’ve said it before. It’s time to say it again.

Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.

What do you hope to bring home from DMA07 this month? For my money, the best souvenir would be a few good ideas. I don’t necessarily mean things that

Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.

In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.

Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value

Got a crystal ball on your desk? Nah, neither do we. But that won’t stop us from peering into the future. Welcome to DM Outlook 2008, Direct’s look at

There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.