Q&As

One familiar face will be missing from the crowd at this year’s DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier

We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But

We recently asked readers of our sister publication Chief Marketer Plus to share thoughts about the best conference premiums they’d given or received. Here’s a sampling of what they said

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.

What do you hope to bring home from DMA07 this month? For my money, the best souvenir would be a few good ideas. I don’t necessarily mean things that

Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.

In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

OK, we know it’s a stereotype: Hispanics are loyal to their families.

But not all are loyal to brands

New research is helping Ogden Publications Inc. better target “green” consumers.

I’ve said it before. It’s time to say it again.

Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.