Q&As

Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.

In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.

There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

Direct talked recently with executives at some of the industry’s top agencies to get their thoughts on the agency’s role in today’s marketing environment and what they felt were their clients’ top priorities.

Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.

Going overseas and don’t want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.

The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?

Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.