Q&As
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Agencies
Jos. A. Banks DM Sales Fall 0.4%
Jos. A. Bank Clothiers Inc. reported net sales of $49.9 million for September, an 8.2% increase over net sales of $46.1 million last year.
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Agencies
EachNet, a Chinese Online Auctioneer, Taps Epsilon
EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.’s Epsilon International division to provide permission-based e-mail marketing systems.
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Agencies
Doritos Seeks Songs for Super Bowl
Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl.
Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy.
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Agencies
NBC, MasterCard Spawn “Life” Pod Busters
NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”
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Agencies
MSNBC.com, Nissan Collaborate on Trivia Game
MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest.
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Agencies
Sunny Delight Dips into Bottled Water
Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.
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Agencies
Meet the Broker: Lisa Pollack
Today we meet Lisa Pollack, part of the list brokerage team at Adrea Rubin Marketing Inc. Pollack joined her family’s firm in 1991.
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Agencies
USPS Proposes Revising Addressing Standards for Letters
The U.S. Postal service is proposing revisions to its addressing standards for letter-size pieces mailed at automation, presorted and carrier route rates.
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Agencies
Judge Halts Online Pill Sellers: FTC
A federal judge has issued a temporary injunction and frozen the assets of a group of online marketers the Federal Trade Commission claims used spam to sell weight-loss and human-growth-hormone anti-aging products that don’t work, the FTC announced Wednesday.
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Agencies
CVS Launches $25 Million Campaign with Online Community
CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.