Q&As

The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children’s bedding products designed in what she terms the “vintage” style.

Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com

Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

Six in ten direct marketing companies plan to add staff by the end of the year, virtually unchanged from the 61% indicating they would do so during the summer. But both of these figures are down from the 72% planning new hires, according to the latest DM employment survey from Bernhart Associates Executive Search LLC.

The Talbots Inc.’s management has begun a strategic review of the company, with a focus on its brand positioning. Separately, the Hingham, MA-based apparel marketer has put its brand advertising account up for a competitive review in September.

Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.

Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA — its first North American physical presence.

The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service.