Q&As

Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television

Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006

Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.

This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.

I’m looking at a mailing from a company that sells vitamins and supplements. The key copy: Scientifically formulated for all your nutrition needs. Ugh.

A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.

If you want to be a big fish in a small pond, you need to make a splash.

In her new book

Today everyone has multiple storefronts. There’s your catalog cover, your Web site home page, and, if you’re a brick-and-mortar retailer, your physical,

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.