Q&As

Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers

I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to

WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy

Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006

Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting

Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.

This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.