Q&As

I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

Univenture Inc., a manufacturer of direct mail packaging products, has acquired UniKeep LLC, for an undisclosed sum.

The Federation of European Direct and Interactive Marketing (FEDMA) has blasted European Union proposals to introduce carbon dioxide warnings on automotive marketing materials, according to wire service reports.

The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on