Q&As

NEW LISTS Meritline Technology Buyers Media supply company Meritline has a list of 317,786 customers from the last 12 months. A typical sale was $72 for

Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

The theme of John Greco’s opening address at DMA07 last month was choice for consumers. Good topic. But it did give rise to a heretical thought: Maybe

I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).

These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through