Q&As

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or