Q&As

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers

CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the

A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to

WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline