Q&As

Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.

Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.

OfficeMax Inc. posted net income of $49.9 million for the third quarter, an increase over net income of $31.4 million in he prior year.

The Federal Trade Commission and six federal financial regulatory agencies have sent to the Federal Register for publication final rules on identity theft “red flags” and address discrepancies.

The executive director of the American Catalog Mailers Association (ACMA) told a congressional subcommittee that the U.S. Postal Service should be very concerned about many catalogers who have been forced to cut prospect mailings due to exorbitant postal rate increases.

Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.