Q&As
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Agencies
Prochnow Pays the Price
On paper, it looks like just another court ruling. But the recent order upholding $7 million in penalties against subscription marketer Ronald L. Prochnow is the final chapter in a sad direct marketing melodrama.
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Agencies
Charming Shoppes Starts One Title, Shutters Another
(Multichannel Merchant) A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women’s apparel catalog.
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Agencies
Fila Launches Online Model Contest
Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.
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Agencies
Loose Cannon: How We Lost Moscow
The fact that the free flow of information in Moscow is limited shouldn
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Agencies
Restoration Hardware Sold for $267 Million
A team of Catterton Partners and company CEO Gary Friedman will acquire Restoration Hardware Inc. for about $267 million.
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Agencies
Meclabs Group Acquires InTouch
Meclabs Group, a direct marketing services and research company, is acquiring InTouch, a lead-generation services provider.
Terms were not disclosed.
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Agencies
Neiman Marcus Direct Revenue Rises 12% in October
Neiman Marcus Inc. posted revenue of $383 million for October, a 10.9% increase over revenue of $345 million last year.
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Agencies
Infiniti Aims at Hispanics in Invite-Only Campaign
Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.
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Agencies
KFC Pushes Dip Strips On Streets of Manhattan
If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.
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Agencies
Sony Division, Ad Council Team on Cyberbullying Contest
Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.