Q&As

Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

Blackhawk Network is teaming up with the National Football League as the group’s gift card partner.

People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks.

The Northern California Ford Dealers Advertising Association plans to launch a direct response advertising campaign on a video game advertising network on Nov. 15 to promote leases for the Ford Fusion midsize car.

Third quarter interactive advertising revenues exceeded an estimated $5.2 billion, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLC.

C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.

Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City.

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