Q&As

The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com.

CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway

Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.

Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications.

The list is key to the success of your direct mail campaign. Joy Gendusa shares the basics of how to choose the names and addresses that will make your ROI soar.

Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.

Dick’s Sporting Goods Inc. reported net sales of $838.8 million during its third quarter, up from $708.3 million a year ago.

Next Generation Media Corp.’s third-quarter revenue fell to $1.95 million from $1.97 million in third-quarter 2006.

The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas.

American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.