Q&As
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Agencies
Postscripts
CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate.
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Agencies
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
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Agencies
FTC to Review Guidelines for ‘Green’ Advertising
The Federal Trade Commission will begin a regulatory review of its environmental marketing guidelines on Jan. 8 at a meeting in Washington, DC.
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Agencies
Charming Shoppes Posts Income Loss
Charming Shoppes Inc. posted a net loss of $3.6 million for the third quarter, compared to net income of $19.4 million in the prior year.
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Agencies
State AGs Blast Sale in Data Breach Settlement
Ten state attorneys general have asked a federal court to reject TJX Cos.’ proposed three-day “customer appreciation” sale as part of a settlement to help pay back customers hurt by a massive data breach, according to wire service reports.
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Agencies
Office Depot Earnings Drop
Office Depot Inc. reported net earnings of $117 million for the third quarter, a decline from $129 million last year.
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Agencies
CP Taps Alexander Marketing Services
CP, an industrial power tool marketer, has chosen Alexander Marketing Services as its agency of record.
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Agencies
Charmin Returns with Public Bathrooms in NYC
Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.
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Agencies
Gap Casting Call Nets Over 800,000 Entries
Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.