Q&As

ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.

Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.

ValueVision Media Inc. reported a $5.7 million net loss for the third quarter that ended Nov. 3, which was higher than the $3.1 million loss it reported for the same quarter last year.

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson’s “had enough” moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He’s not.

Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns.

Anyone who’s recently watched NBC Universal’s networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. “Green is Universal,” get it? But did they get the point across, or just try to use green as a brand differentiator?

Take in enough intoxicating substances, or go on a spiritual quest without food or water, and anyone can have a vision. But what makes a true visionary is being able to communicate your vision t to your followers clearly, with relevance, passion and commitment. What makes a good a corporate vision statement?

Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday.