Q&As

Marketers have many search options

They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3

Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services

While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.

An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

‘Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What’s with all these strange upstarts?

Direct marketers are spending a little more. They’re focusing on existing customers and mailing to in-house lists. So things should be looking good, right?

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer