Q&As

Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.

Marketers have many search options

They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3

Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services

While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.

Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.

The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies