Q&As
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Agencies
Tiffany Earnings Surge in Quarter
Tiffany & Co. posted net earnings of $98.9 million for the third quarter, a 239% surge over $29.1 million during the same period last year.
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Agencies
Bank of America: Used Car Dealer?
They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3
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Agencies
And the Winners Are
As I type this, the lights have just flickered out in my jack-o’-lantern, which means it’s time to pore over the holiday catalogs. Between Labor Day and
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Agencies
Prime Rating
Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.
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Agencies
Leaving Us Flat
Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services
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Agencies
E-mail for Unmentionables
While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.
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Agencies
Digital Directive
Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.
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Agencies
Good Deeds
Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed